GAIL (India) Limited kicks off Season 2 of its public awareness campaign, 'Wah Kya Energy Hai', featuring four short videos and a campaign song, 'Naye Bharat Ki Nayi Energy'. Launched on October 7, 2026, this campaign seeks to promote energy options such as CNG, PNG, LNG, IPNG, and Compressed Biogas (CBG).
The four videos are accessible on the GAIL official YouTube channel. This season will continue the storytelling approach to educate viewers about the advantages of adopting clean energy sources. In this season, the story revolves around the Mishra family, who experience daily events such as taking a journey to Varanasi, boating, celebrating festivals and meetings with relatives and the Senior Mishra's factory. Each video employs humorous content and a witty storyline to illustrate how clean energy is relevant to domestic, commercial, and industrial sectors.
These movies have runtimes of around 8 to 10 minutes and offer a bigger platform for creativity compared to previous projects. There will be improved production standards and visual appeal in these movies. The talented actors Srikant Verma, Divya Jagdale, Luv Vispute, and Ahmed Khan star in all four movies and bring humanity to the story and message behind the movie series.
There has been a deliberate focus on Generation Z audiences through this campaign because Gen Z consumers hold sway when it comes to making purchase decisions and influencing change towards cleaner energy solutions. These movies showcase how alternative fuel choices could be integrated into daily usage via D-PNG, C-PNG, CNG, IPNG, and LNG.
